Postgraduate Certificate (MBA Pathway) in E-Marketing Communications Metropolitan School of Business and Management UK
Marketing is in a state of change like never before. The challenge is to get the right message to the market in the most cost effective way. Electronic marketing is in a constant state of flux and it becomes more difficult than ever to judge and plan for the most effective marketing routes. This module examines some of the issues involved and explores ways in which the marketer can stay ahead of the game and ensure the message to market is effective and competitive. By the end of the module the student will have analyzed the pros and cons of different aspects of emarketing and be able to put together a cohesive and effective strategy to incorporate them.
Learning Outcomes
- Identifying e-marketing communication characteristics
- Understanding the use of traditional e-marketing techniques
- Assessing the role of emerging e-marketing techniques
- Measuring effectiveness of e-marketing communication
- Forecasting future developments in e-marketing communication
Certificate:
Students who successfully complete this short online course will receive a (Non Credit ) Postgraduate Certificate (MBA Pathway) in E-Marketing Communications from Metropolitan School of Business and Management UK.
This course is no longer available.
- Duration: Flexible
- Timings: Flexible
Course details
Marketing is in a state of change like never before. The challenge is to get the right message to the market in the most cost effective way. Electronic marketing is in a constant state of flux and it becomes more difficult than ever to judge and plan for the most effective marketing routes. This module examines some of the issues involved and explores ways in which the marketer can stay ahead of the game and ensure the message to market is effective and competitive. By the end of the module the student will have analyzed the pros and cons of different aspects of emarketing and be able to put together a cohesive and effective strategy to incorporate them.
Learning Outcomes
- Identifying e-marketing communication characteristics
- Understanding the use of traditional e-marketing techniques
- Assessing the role of emerging e-marketing techniques
- Measuring effectiveness of e-marketing communication
- Forecasting future developments in e-marketing communication
Certificate:
Students who successfully complete this short online course will receive a (Non Credit ) Postgraduate Certificate (MBA Pathway) in E-Marketing Communications from Metropolitan School of Business and Management UK.
Updated on 05 April, 2023About Metropolitan School of Business and Management UK
Metropolitan School of Business and Management London, UK, is a British Business school based in the United Kingdom. MSBM is a Pathway College offering level 4,5, 6 and 7 Diploma leading to a University Degree from top UK Universities.
MSBM is a private for-profit business school with a head office in Canary Wharf London, United Kingdom. It provides International Students access to outstanding British Business and Management courses from prestigious UK Universities at almost half the fees from the Universities.
MSBM offers a range of online programmes in the UK, starting from Level 4 & 5 Diplomas leading to a Bachelors of Business Management (BBM) or Bachelor of Science in I.T and Computing (BSc I.T) from top UK Universities. We also offer Level 7 Postgraduate Diploma leading to Master of Business Administration (MBA) and Master of Science in Strategic Business Information Technology (MSc I.T) from top UK Universities.
MSBM also specialise in a range of Executive education and corporate training. All of these courses are offered using state-of-the-art equipment and the latest in blended learning, to ensure every student has the opportunity to succeed to his or her potential.
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