Price: AED 1,468
Instructor led live virtual classroom online. Classes may be individual or in group.
- Other Location: JLT - Dubai
- Duration: 3 Hours
Course details
Learn to fully utilize Google's advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.What Will Be Covered?
- The basics of SEM (Search Engine Marketing) and Pull Marketing
- Understanding the difference between organic and paid search results
- Understanding pay-per-click advertising
- Understanding Adwords account structure
- Understanding Adtypes
- Keyword Research
- Purpose of keyword research
- Keyword match types
- Using negative keywords
- Keyword Planner Tool
- Budget Estimations
- Creating a Campaign
- Creating a new campaign
- Setting up a new campaign
- Budget strategy
- Creating an Ad Group
- Purposes of ad groups
- Creating effective adgroups
- Keyword & ad text strategy
- Bid strategy
- Quality Score
- Understanding the AdWords auction
- Understanding quality score
- How to improve quality scores
- Performance
- Defining conversions
- Testing Ads
- Ads and cpc optimization
- Tracking and Reporting
- What to track?
- How to track?
- The optimization tools
- Creating your customized reports
- Dos and Don'ts
Eligibility / Requirements
A basic understanding of marketing is recommended, but everyone is welcome!
Job roles this course is suitable for:
Digital Marketing Manager , Social Media Executive , Social Media Specialist , Digital Marketing Director , Cluster Marketing Communication Manager , Marketing & Communications Executive , Display Advertising SpecialistCourse Location
About AstroLabs Academy
AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business.
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