Typography for Design

Course details

To introduce students to various elements of typographic design and appreciate the use of typography in design. Students will explore the application of two dimensional and three dimensional type designs and the influence of colour on typography design. Students will also be taught that affect readability and visual appeal.

Students will explore and learn essential terminologies and meanings of typography such as kerning, leading, san serif, serif, fonts, typeface family, weight, condensed, columns grids, widows, justification styles etc. They will also learn essential type usage such as type legibility and elements distinguishing such as how type affects the audience( hierarchy of type faces).Learners will need to be able to recognise what is required for successful typographic design.Students will explore the different types of typography for a range of various designs and applications– such as, corporate logotypes, display signs, posters, editorial layout, packaging, branding, and information graphics.