Social Media Diploma CLS Learn

1. Overview:
Online marketing & Social Media became one of the most successful tools in advertising for any kind of business. It's the appropriate time to invest into the internet marketing and know the basic Concepts of that online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü Be aware of Main Social Media Channels
ü Understand how using Social Networks can achieve your business goals.
ü Creating Online Ads through Social Networks
ü Create a Social Network plan
ü Using Social Networks in Competitor's Analysis
ü Manage & Monitor any Online Social Activity
 

3. Online Marketing Workshop Content
 
Day 1 :
 
  • Introduction to Social Networks
  • Social Networks Types
  • Social Networks Statistics
  • Advantages & Disadvantages of Social Networks
  • How to use your Facebook effectively?
  • Facebook Advertising
Day 2 :
 
  • How to use your LinkedIn effectively?
  • LinkedIn Advertising
  • How to use your Twitter effectively?
  • Twitter Advertising
  • Social Media Listening
  • Social media Auditing
  • 360 Degree of Social Media
 
Day 3:
 
  • Instagram in Online Marketing for corporate
  • Pinterest as a social network in Business area
  • Social Media Listening
  • How to use YouTube effectively?
  • YouTube Advertising
Day 4 :
  • Learn the Behaviors of your Target Audience
  • Discovering your targeted customers and competitors online trends
  • Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
  • The Rules of Social Media Communication
  • How to settle a Social Media Plan
  • Social Media Optimization
 
Day 5 :
 
  • Content Marketing
  • Content Plan
  • Main Content Types
  • How to create a professional Content
  • Social Media Mix
  • Monitoring & Tracking Social Media Activities
  • KPIs of Social Media Strategy & online plans
  • How to deal with Negative Comments
  • Social Media trends in 2018
 

4. Methodology:

The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
 
5. Learning Media and Formats:
 
  • Online Presentation
  • Online Case Studies
  • Internet Marketing Books on CD
Practical Workshop

This course is no longer available.

Social Media Diploma CLS Learn
Price: AED 1,282

    Course details

    1. Overview:
    Online marketing & Social Media became one of the most successful tools in advertising for any kind of business. It's the appropriate time to invest into the internet marketing and know the basic Concepts of that online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
    In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

    2. Learning Objectives:
    Upon completion of program, you'll be able to ---
    ü Be aware of Main Social Media Channels
    ü Understand how using Social Networks can achieve your business goals.
    ü Creating Online Ads through Social Networks
    ü Create a Social Network plan
    ü Using Social Networks in Competitor's Analysis
    ü Manage & Monitor any Online Social Activity
     

    3. Online Marketing Workshop Content
     
    Day 1 :
     
    • Introduction to Social Networks
    • Social Networks Types
    • Social Networks Statistics
    • Advantages & Disadvantages of Social Networks
    • How to use your Facebook effectively?
    • Facebook Advertising
    Day 2 :
     
    • How to use your LinkedIn effectively?
    • LinkedIn Advertising
    • How to use your Twitter effectively?
    • Twitter Advertising
    • Social Media Listening
    • Social media Auditing
    • 360 Degree of Social Media
     
    Day 3:
     
    • Instagram in Online Marketing for corporate
    • Pinterest as a social network in Business area
    • Social Media Listening
    • How to use YouTube effectively?
    • YouTube Advertising
    Day 4 :
    • Learn the Behaviors of your Target Audience
    • Discovering your targeted customers and competitors online trends
    • Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
    • The Rules of Social Media Communication
    • How to settle a Social Media Plan
    • Social Media Optimization
     
    Day 5 :
     
    • Content Marketing
    • Content Plan
    • Main Content Types
    • How to create a professional Content
    • Social Media Mix
    • Monitoring & Tracking Social Media Activities
    • KPIs of Social Media Strategy & online plans
    • How to deal with Negative Comments
    • Social Media trends in 2018
     

    4. Methodology:

    The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
     
    5. Learning Media and Formats:
     
    • Online Presentation
    • Online Case Studies
    • Internet Marketing Books on CD
    Practical Workshop Updated on 13 November, 2019

    Eligibility / Requirements

    Who Should Attend?
     

    • Junior Marketer
    • Senior Marketer
    • Junior Online Marketer
    • Senior Online Marketer
    • Business Development Manager
    • Web Developer
    • Web Designer
    • Business Owner
    • Sales Manager
    • Sales Executives
    • Students
    • CEO

    About CLS Learn

    Since 1995, CLS Learning solutions is leading the technology learning market in Egypt, the Middle East, and Africa. With our wide network of international partners, trainers, instructors, and technology leaders; we are able to deliver top notch training programs to our students and technology professionals.

    25 Years in the market. 

    We delivered over 4,200 courses to 63,500 professionals in our centers.

    We delivered 1,200 courses to 18,240 corporate employees on Site.

    See all CLS Learn courses
    Courses you can instantly connect with... Do an online course on Social Media starting now. See all courses

    Is this the right course for you?

    Rate this page

    Didn't find what you were looking for ?

    or