Course details1. Overview:
Online marketing & Social Media became one of the most successful tools in advertising for any kind of business. It's the appropriate time to invest into the internet marketing and know the basic Concepts of that online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI
2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü Be aware of Main Social Media Channels
ü Understand how using Social Networks can achieve your business goals.
ü Creating Online Ads through Social Networks
ü Create a Social Network plan
ü Using Social Networks in Competitor's Analysis
ü Manage & Monitor any Online Social Activity
3. Online Marketing Workshop Content
Day 1 :
- Introduction to Social Networks
- Social Networks Types
- Social Networks Statistics
- Advantages & Disadvantages of Social Networks
- How to use your Facebook effectively?
- Facebook Advertising
- How to use your LinkedIn effectively?
- LinkedIn Advertising
- How to use your Twitter effectively?
- Twitter Advertising
- Social Media Listening
- Social media Auditing
- 360 Degree of Social Media
- Instagram in Online Marketing for corporate
- Pinterest as a social network in Business area
- Social Media Listening
- How to use YouTube effectively?
- YouTube Advertising
- Learn the Behaviors of your Target Audience
- Discovering your targeted customers and competitors online trends
- Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
- The Rules of Social Media Communication
- How to settle a Social Media Plan
- Social Media Optimization
Day 5 :
- Content Marketing
- Content Plan
- Main Content Types
- How to create a professional Content
- Social Media Mix
- Monitoring & Tracking Social Media Activities
- KPIs of Social Media Strategy & online plans
- How to deal with Negative Comments
- Social Media trends in 2018
The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
5. Learning Media and Formats:
- Online Presentation
- Online Case Studies
- Internet Marketing Books on CD
Eligibility / Requirements
Who Should Attend?
- Junior Marketer
- Senior Marketer
- Junior Online Marketer
- Senior Online Marketer
- Business Development Manager
- Web Developer
- Web Designer
- Business Owner
- Sales Manager
- Sales Executives
About CLS Learn
CLS help and support the Egyptian market , cooperate, individuals and universities to Learn various technology products and acquire new potentials and advance in their career.
CLS is an Authorized training center of :
• Microsoft Certified Gold Learning Solution GOLD CPLS
• Oracle Training Partner WDP
• EC Council Accredited Training Center
• Cisco Certified learning Partner
• Adobe Authorized Training Center
• Autodesk Authorized Training Center and Certification center
• Exin ITIL Authorized training Provider and certification provider
• Authorized Pearson VUE testing centers
• Authorized Prometric testing centers
CLS is a Microsoft Gold Learning Solutions Learning Solution.
CL is An award winning Training center from EC-Council : Circle of Excellence award.
CLS is an Accredited Learning Solution from Microsoft , Oracle , Cisco , EC-Council , Adobe , Autodesk , Pearson VUE and Prometric.
CLS Founders and Managers Team has over 21 Years of Experiencein the Training industry since 1995.
CLS Team has trained over 1,000,000 trainess and 1500 Company.
CLS instructors are the best certified professional instructors in Egypt with reliable working experience.
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