Digital Marketing Diploma CLS Learn
Day 1 : Search Engines Optimization & SEM
Day 2 : Social Media Marketing in Business Field
Day 3: Social Media Marketing in Business Field (Continued)
Day 4 : Advanced Internet Submission & Competitor Analyzing
Day 5: e-Marketing Planning & Strategy
4. Methodology:
The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
5. Learning Media and Formats:
- Introduction to Online Marketing
- Online Marketing Statistics
- Advantages & Disadvantages of Online Marketing
- Relationship between Offline & Online Marketing
- Most Popular Online Marketing Channels
- Search Engine Optimization
- How Google Ranking its websites?
- Search Engine Marketing
- Landing Page Specifications
- Video Optimization
- Types of SEO
- SEO Tracking & Monitoring
- KPIs of SEO
Day 2 : Social Media Marketing in Business Field
- Introduction to Social Networks
- Social Networks Types
- Social Networks Statistics
- Advantages & Disadvantages of Social Networks
- How to use your Facebook effectively?
- Facebook Advertising
- How to use your LinkedIn effectively?
- LinkedIn Advertising
- How to use your Twitter effectively?
- Twitter Advertising
Day 3: Social Media Marketing in Business Field (Continued)
- Instagram in Online Marketing for corporate
- Pinterest as a social network in Business area
- How to use Tumblr
- Google + and its Trend
- Flickr in e-Marketing
- How to use YouTube effectively?
- YouTube Advertising
- E-mail shooting Techniques & Trends
Day 4 : Advanced Internet Submission & Competitor Analyzing
- Directories Submission
- Press Release Advertising
- White Paper Advertising
- Learn the Behaviors of your Target Audience
- Discovering your targeted customers and competitors online trends
- Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
- How to analysis your competitor's online existence
Day 5: e-Marketing Planning & Strategy
- How to settle an e-Marketing Plan
- Monitoring & Tracking Online Marketing Activities
- KPIs of Social Media Strategy & online plans
- How to deal with Negative Comments
- Web trend in 2018
4. Methodology:
The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
5. Learning Media and Formats:
- Online Presentation
- Online Case Studies
- Internet Marketing Books on CD
This course is no longer available.
Course details
Day 1 : Search Engines Optimization & SEM- Introduction to Online Marketing
- Online Marketing Statistics
- Advantages & Disadvantages of Online Marketing
- Relationship between Offline & Online Marketing
- Most Popular Online Marketing Channels
- Search Engine Optimization
- How Google Ranking its websites?
- Search Engine Marketing
- Landing Page Specifications
- Video Optimization
- Types of SEO
- SEO Tracking & Monitoring
- KPIs of SEO
Day 2 : Social Media Marketing in Business Field
- Introduction to Social Networks
- Social Networks Types
- Social Networks Statistics
- Advantages & Disadvantages of Social Networks
- How to use your Facebook effectively?
- Facebook Advertising
- How to use your LinkedIn effectively?
- LinkedIn Advertising
- How to use your Twitter effectively?
- Twitter Advertising
Day 3: Social Media Marketing in Business Field (Continued)
- Instagram in Online Marketing for corporate
- Pinterest as a social network in Business area
- How to use Tumblr
- Google + and its Trend
- Flickr in e-Marketing
- How to use YouTube effectively?
- YouTube Advertising
- E-mail shooting Techniques & Trends
Day 4 : Advanced Internet Submission & Competitor Analyzing
- Directories Submission
- Press Release Advertising
- White Paper Advertising
- Learn the Behaviors of your Target Audience
- Discovering your targeted customers and competitors online trends
- Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
- How to analysis your competitor's online existence
Day 5: e-Marketing Planning & Strategy
- How to settle an e-Marketing Plan
- Monitoring & Tracking Online Marketing Activities
- KPIs of Social Media Strategy & online plans
- How to deal with Negative Comments
- Web trend in 2018
4. Methodology:
The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
5. Learning Media and Formats:
- Online Presentation
- Online Case Studies
- Internet Marketing Books on CD
Eligibility / Requirements
Who Should Attend?
- Junior Marketer
- Senior Marketer
- Junior Online Marketer
- Senior Online Marketer
- Business Development Manager
- Web Developer
- Web Designer
- Business Owner
- Sales Manager
- Sales Executives
- Students
- CEO
Job roles this course is suitable for:
Digital Marketing Specialist , Digital Marketing Executive , Digital Marketing ManagerCourse Location
About CLS Learn
Since 1995, CLS Learning solutions is leading the technology learning market in Egypt, the Middle East, and Africa. With our wide network of international partners, trainers, instructors, and technology leaders; we are able to deliver top notch training programs to our students and technology professionals.
25 Years in the market.
We delivered over 4,200 courses to 63,500 professionals in our centers.
We delivered 1,200 courses to 18,240 corporate employees on Site.
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