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Adams Academy SEO Advanced Diploma Level 4 Adams Academy
  • Duration / Course length: 28 Hours Start now
  • Accredited by: CiQCPD Qualification Standards
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

Search Engine Optimisation aka SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time.
If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and succeed as soon as possible.

COURSE CURRICULUM

Introduction to SEO
  • What Is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company
SEO Techniques
  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools
Social Bookmarking
  • Introduction To Social Bookmarking
  • The Essential Benefits Of Social Bookmarking
  • Way To Use Social Bookmarking Correctly
  • Make Money Social Bookmarking
  • Identify The Social Bookmarking Competitors
  • Tips To Avoid Wrapping Traps
Guest Posting
  • Guest Posting Basics
  • The Benefits Of Guest Posting
  • How To Use Guest Posting Correctly
  • Making Money With Guest Posting
  • How Do You Promote
  • What To Avoid
  • Wrapping Up
Keyword Research
  • Introduction
  • Preliminary Keyword Research
  • Keyword Research Assessment
  • Keywords in SEO(Search Engine Optimization)
  • Off-Page SEO(Search Engine Optimization)
Google Adwords
  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results
Updated on 11 February, 2022

About Adams Academy

Adams Academy is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level. As an online learning site, we are aware of the fact that there are a lot of people out there who considers themselves to be a curious learner but the courses that they are interested in are not available in the area. So, we have decided to give them a chance to learn in a convenient way – in their own convenient place and time.

Our Mission

To make learning more accessible to learning enthusiasts, regardless of where they are residing in the world. To offer different courses of different levels for the students to choose from. To position our company as a leader in the industry of online learning.

Our Vision

Maintain the good credibility and reputation that we have built as online courses provider.

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