- Payment Terms: Enquire
- Locations: Sheikh Zayed Rd - Dubai Istanbul, Turkey England - United Kingdom Kuala Lumpur, Malaysia
- Duration / Course length: 3 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
1- Marketing Background. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis
2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)
3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy
4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic
5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions
Updated on 16 May, 2024
Eligibility / Requirements
There are no eligibility requirements to attend this course.
Job roles this course is suitable for:
Marketing Executive , Sales Executive , Sales Manager , Marketing ManagerCourse Location
About Convertas
CONVERTAS is a reliable advisory firm, helping organizations develop their activities to align with their objectives adopting the best practices.
Our trainings and workshops cover all areas of business including Management,Soft Skills and Human Resourses Management, Marketing and Sales, Accounting and Finance, Procurement and Logistics, targeting organizations, managers and employees. Whether in-house or public, trainings are organized with the highest qualified trainers.
Our methodology relies more on the use of audio-visual impact which is more effective than the lecture style. Presentations, videos and simulations methods have proven to be very effective for people to remember.
Moreover, doing and teaching are the best vehicles for learning and remembering. This includes involving the trainee in the teaching process by interacting, through completing worksheets and inciting to explain and present what is acquired.
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