Course detailsCourse Outline :
History of Search & Introduction to SEO
Evolution & Growth of Search Engines
How Google Work's - Basics of SEO
Periodic Table of SEO success factors
On-Page Best Practices
Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps,
Achor text, Internal linking
Tools: Google Search Console, Google Analytics setup
Keyword Research & Competitive Analysis
Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
SEO Friendly Design & Architecture
Thinking before designing a website (goals, strategies & measurement models)
Importance of HTTPs
Site schema (rich snippets) & architecture
Technical Website Optimization
Page Speed Analysis (Gtmatrix / Google Page Speed / Test my site)
Custom 404 Error pages
Content marketing basics & its importance
Press Release optimization
Private Blog Network (PBN)
Link Wheel strategy
SEO Site Audit
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.)
Search Algorithm overview
Keeping track of algorithm updates
Google Analytics Custom Reports Updated on 25 December, 2018
Eligibility / Requirements
WHO SHOULD ATTEND?
Digital Marketing Professionals
Prerequisites : There's no pre-requisite to earn SEO certification. You could be a student, an entrepreneur or a working professional.
About CLS Learn
CLS help and support the Egyptian market , cooperate, individuals and universities to Learn various technology products and acquire new potentials and advance in their career.
CLS is an Authorized training center of :
• Microsoft Certified Gold Learning Solution GOLD CPLS
• Oracle Training Partner WDP
• EC Council Accredited Training Center
• Cisco Certified learning Partner
• Adobe Authorized Training Center
• Autodesk Authorized Training Center and Certification center
• Exin ITIL Authorized training Provider and certification provider
• Authorized Pearson VUE testing centers
• Authorized Prometric testing centers
CLS is a Microsoft Gold Learning Solutions Learning Solution.
CL is An award winning Training center from EC-Council : Circle of Excellence award.
CLS is an Accredited Learning Solution from Microsoft , Oracle , Cisco , EC-Council , Adobe , Autodesk , Pearson VUE and Prometric.
CLS Founders and Managers Team has over 21 Years of Experiencein the Training industry since 1995.
CLS Team has trained over 1,000,000 trainess and 1500 Company.
CLS instructors are the best certified professional instructors in Egypt with reliable working experience.
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