Course details

Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?"

Logo Design is usually the Gateway that will lead into all other types of design for a client. Once you design a logo that the client is thrilled with, it's pretty much a given that they will let you design their business cards, brochures, websites, etc.. This course will cover a wide variety of topics including:

Client Interaction:

  • Logo design information sheet
  • How to get clients
  • Setting up your meeting
  • The client meeting
  • Pricing a branding package
  • Project proposal/contract

Project Research:

  • Mind Mapping
  • Coming up with ideas
  • How to take a screenshot
  • Sketching out ideas
  • Books with inspiration
  • Online inspiration

Building Your Logo:

  • Creating a NEW CLIENT folder
  • Setting up your document
  • Type tool basics & effects
  • Enhancing with gradients
  • Finding & installing free fonts
  • The pathfinder tools

Finalizing Your Logo:

  • Saving a full branding package
  • Exporting elements for web & print
  • Outlining / Expanding elements
  • Refining with the pathfinder
  • Sending drafts / proofs
  • Receiving final payment
Updated on 22 March, 2018
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