The Complete Guide To Branding Your Small Business

Course details

Nour is a brand manager and art director, he works, lives and teaches in shanghai, china for almost 11 years, he had a great opportunity to spend years observing, learning and dealing with a fast growing economy and high consumers demanding market, where a lot of small and big businesses, old and new business, had to compete and stay longer or be diminished and get out of the market, this is where he had to learn the value of branding and how to build a customer loyalty focused businesses .

He continued his study in consumers behaviour and psychology, marketing and business, and combined all these skills with his formal education in design and visual communication to be able to dig deeper into consumers real values.

• What Will You Learn From This Course :
  

In this course we will be walking through a journey of steps and process of creating a customers focused successful brand, we will begin by defining the core concepts of branding, the difference between brands and products strategy , analyze  a case study of brand experience and how today consumer interacts with the market .

We will talk about how to design your brand strategy, you will learn how to create a strong vision, mission and unique selling proposition that appeal and attract your audience, once you have chosen your target audience you need to communicate your brand message to them through a meaningful story and match their self image through a brand personal archetype.

We will look at lot of successful brands such as Apple, Nike, Lego, Volvo and learn from them how do they communicate successfully their brand message with their audience emotions and desires.

In the fourth module we will move into visuals and design, you will learn why your logo design does really matter !  what does make a great logo and what does not ? , how to choose your color styles and communicate it with your audience visually, what does make a great photography and what should you avoid ? at the end we will put all the principles together and look at a case study to see how other small successful businesses created their own successful brands.

This course style of teaching will be highly focused on visuals, real life case studies and examples, i also tried my best to simplify such a complicated concept and make it interesting so you can easily understand, enjoy and learn at the same time.