Workshop Objectives:

The workshop aims to help small to mid-sized Egyptians companies succeed in today's tough market environment due to the local currency devaluation and tough economic conditions. It is designed to encapsulate "global success model" built and proven in other countries who have faced similar economic conditions: devaluation and recession. Includes case studies from the Egyptian market as well as "secret of the trade" from the local scene. 

Workshop Contents:

  • Introduction to the workshop. 
  • Devaluation and recession - Definitions and terminology. 
  • The market in devaluation. 
  • The consumer in devaluation. 
  • You……and Your competitor in devaluation 
  • Case study and examples 
  • Golden strategies to make it in a devaluationary environment 
  • Marketing management 
  • Marketing objectives 
  • Operational marketing 
  • Case study and examples 
  • Strategic marketing 
  • Case study and examples 
  • Consumer knowledge 
  • Consumer needs 
  • The marketing mix 
  • Case study and examples 
  • Marketing plan 
  • Case study and examples 
  • Take-home action plan 
  • Wrap-up

Efforts to establish an American Chamber of Commerce in Egypt date back to the 1950s, when Hassan El Abd initiated the idea. But political changes within Egypt kept the idea dormant until 1974, when President Anwar El Sadat initiated the "Open Door" policy.
A by-product of the policy was the formation of the Egypt-U.S. Joint Business Council. Twice yearly, this group of top-level Egyptian and American business executives met to discuss Egyptian business issues. The first resolution of the Council in 1974 called for the creation of an American Chamber of Commerce in Egypt. 
Finally, after seven years of intermittent efforts to found the Chamber, some substantive progress was made in 1981 under the organization of George DeBakey of Rockwell International. He recruited prominent Egyptian and American business leaders who shared his commitment to a chamber. In October 1983, the first board meeting of the American Chamber of Commerce in Egypt was convened.
See all American Chamber courses

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