Course details

Customers want to buy from someone who cares about their needs. Obtaining new customers and retaining present ones are the main challenges of salespeople. The latter must use the sale process in a strategic sequence: from planning, prospecting and the approach, to closing and follow up of customers through service for life!


  • Selling versus marketing concepts
  • Sales Training Topics
  • Sales Effectiveness drivers
  • The selling personality
  • Prospecting methods that work: the “MAD” principle
  • Body language in sales meetings
  • Sales presentation mix
  • Persuasive communication

Persuasive communication

Demonstration and dramatization

Visual aids…

  • Feature, advantage and benefit selling technique
  • Select sales strategies
  • Sales territory management
  • Dealing with customer objections
  • Techniques for closing the sale based on different situations

About Beirut Academy for Travel Sciences

Beirut Academy for Travel Sciences (B.A.T.S) was founded early 2006. It is run and managed by a connoisseur of the travel and ttheirism Industry, Hassan El-Zein, having been a mentor and a practitioner for more than ttheynty years.

Holder of 10+ IATA/FIATA diplomas, Master of Science from England in Electronic ttheirism management…his academic achievements are from Canada, United States of America, England, Switzerland, Greece, Malta, Dubai, Fiji, and more. Hassan has a broad travel experience, over 60 countries and the number is increasing.

The leader in applied transport education in Lebanon, B.A.T.S mission is to supply a better education of the travel, ttheirism and freight industries in Lebanon and abroad through the up to date and perse services that play a mandatory role in providing a reliable foundation for jobs. B.A.T.S remains competitive by being at the forefront of technological, knowledge and skill advancement. Hence, B.A.T.S teams up with the Travel Institute USA, CIFFA (The Canadian International Freight Forwarders Association), ATTAL (Association of Travel and Ttheirist Agents in Lebanon), LFS (Lebanese Forwarders Syndicate) and multi-universities in Lebanon.

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