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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewEffective sales plans and well designed sales promotions can make the difference between profit and loss. This course will equip delegates with the tools they need to set realistic and yet challenging sales targets and ensure that their teams are able to achieve them. During the course delegates will consider where their product/service currently sits in the market and who their customers are. They will then identify potential opportunities for increasing sales before using a structured model to draft their sales and sales promotion plans. Delegates will also look at the skills their sales teams need to increase sales and practice a range of techniques to motivate and upskill their teams. Finally the course will show delegates how to make use of business and customer intelligence to review and adjust their plans to ensure continued success.
Objective
- By the end of the programparticipants will be able to:
- Understand strategic marketing how to effectively position their product/service in the market
- Explain the differences between marketing and sales and the perspectives of the two functions.
- Use structured frameworks to develop their sales and sales promotion plans
- Translate sales targets into achievable sales plans.
- Motivate and coach their teams to achieve challenging targets
- Design effective sales promotion campaigns and monitor their effectiveness.
- Make use of business and customer intelligence to review and adjust plans as needed.
Who Should Attend
Anyone looking to increase their sales and improve the effectiveness of sales promotion activity, particularly sales and marketing managers.
Course Outlines
Day 1 Brand product market and customers
- The concept and role of marketing
- Establish how marketing fits into the company
- Market research
- Examine how competitive pressures have and will change the marketplace
- Analyzing market opportunities
- Identifying customers -who they are what they want and how they buy
- Apply the SMART bomb strategic approach to your marketing strategy development process
Day 2 Sales Plan
- Introduction to sales
- Preparing your sales plan
- Sales targets
- Implementing the plan
- Tracking sales performance
Day 3 Sales Team
- Characteristics and behaviors of a successful sales person
- Effective communication for face to face and telephone sales
- Positive and negative language
- Before the sales meeting/call
Day 4 Sales Promotion
- Introduction to promotion
- Objectives of sales promotion
- Effective sales promotions
- Sales promotion tools
- Designing the right message
- Advertising -preparing and executing an advertising campaign
- Public relations - how to plan and stage a public relations campaign
Day 5 Control review and evaluation
- Data collection and analytics
- Customer insight
- Reporting
- Reviewing and adjusting plans
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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