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Course detailsLearning Objectives
Discover cutting-edge strategic marketing models—and their real-world applications.
Get the strategic marketing knowledge and tools to increase the spending rate of current customers and cost-effectively acquire new ones.
Integrate the strategic marketing mix elements with corporate goals and maximize the benefits.
Explain the strategic differences between marketing and sales and the perspectives of the two functions.
Determine How Marketing Can Impact the all Areas of the Company.
Explain how strategic models must evolve to meet the requirements of the changing marketplace.
Provide a structured framework to develop a draft strategic plan.
Familiarize participants with participatory planning methods (e.g. by role-playing) - e.g. brainstorming and group discussion methods.
Choose the most effective sales promotion tools and techniques and monitor its effectiveness.
Enable participants to prepare workable and effective sales plans.
Develop professionally the objectives of sales plan.
Acquire skills to translate sales targets into achievable sales plan.
Updated on 11 September, 2018
About London Training For Excellence
London Training for Excellence - A global provider of learning solutions
London Training for Excellence (Londontfe) is one of the UK's fastest training companies and offer more than 300 courses at over 21 locations worldwide. The courses offered are designed to transform training for participants, giving maximum impact for organisations and individuals in the form of results-centric programmes and solutions that provide sustainable and measurable change.
Londontfe's ethos is to provide real life education that will provide the opportunity to learn in new environments and experience a new perspective which will give maximum impact to participants.
Londontfe will challenge participants throughout the entirety of the training, helping them understand new ideas and perspectives that will help them understand their own and their organisation's potential. They will become your training partner, coach and guide as you learn the tools and knowledge that will help you reach aims and goals, and to perform at peak levels.
The trainers are highly experienced in their industry, and will pass on their knowledge and tips that will directly impact the participants' productivity and enable them to work to their full potential. The leadership team comes from a wide range of business and education backgrounds, boasting perspectives from industries all over the world. The programmes offered give participants the opportunity to experience situations in the real work and work out practical solutions that will help them when they return to their workplace.
“We listen. We apply knowledge to solutions with measurable results. We support the process and ongoing, sustainable change"
With a combined management and training experience of over 70 years and clients ranging from large corporations and government bodies to small private firms and sole traders we don’t believe in a ‘one size fits all’ policy. We seek out experienced business professionals to deliver what they know best. Our training programmes are dynamic and effective giving you the knowledge you require but most importantly backed by real life practical examples.
Right from the moment you choose London Training for Excellence, we are a source of support, giving you the skills and Knowledge to help you with your career; whether you want to change career paths or further develop your current role we are here to help.
Here are some more advantages of choosing London Training for Excellence:
Professional Recognition & Registrations
When you learn with London Training for Excellence, you are safe in the knowledge that you are learning to the highest standard. Our years of experience delivering training by our highly qualified trainers have demonstrated this to trainees worldwide. However, it has been a privilege to have been officially accredited by a range of professional bodies to give your training with us an extra quality guarantee.
Continuous Professional Development (CPD)
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
The Institute of Leadership & Management (ILM)
The Institute of Leadership & Management is a professional membership body that connects people with the shared purpose of inspiring great leadership everywhere. The ILM professional recognition ensures London Training for Excellence’s leadership programmes are independently verified to have the most up to date approaches and content.
With a background in learning stretching back to the 1980s, OCN Credit4Learning works to improve the quality of education across the UK.
Furthermore, our dedication to the provision of high quality training has been acknowledged in the quality standards we have been awarded.
The Quality Management System operated at London Training for Excellence complies with the ISO 9001:2005 requirements. ISO 9001 is recognized internationally as the world’s most widely adopted Quality Management System (QMS).
We hope to welcome you onto a course soon.
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