- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Learn to integrate marketing, branding, and public relations strategies. This course teaches how to create powerful brands, engage with stakeholders, and develop campaigns that resonate with target audiences.
Course Outcomes:
Plan, implement and obtain the desired results from their strategic and marketing PR
Obtain the highest return on investment (ROI)from Strategic Marketing
Create, promote, protect and manage the organisations brand, products and services
Apply the appropriate approach, structures, methods and techniques of PR
Utilise the rapidly changing media environment
Who Should Attend:
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Senior Public Relations Managers
Company Directors
Senior Managers
Those who would like to strengthen, develop and enhance their Strategic Marketing skills
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers /liandgt;
Owners or account directors in public relations consultancies
Course Topics:
Benefits of Strategic Marketing
What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
Importance benefits and challenges of Strategic Marketing to your organisation
Marketing positioning market analysis and competitor evaluation
The Marketing Mix - 4 Ps evolving into 7 Ps
Consumer and Market Research
Advantages and disadvantages of 15 types of research
Identify analyse segment and target appropriate markets according to common factors
Create powerful targeted and appropriate messages
Maximise the mix of communication methods
Behavioural economics and consumer behaviour theory in marketing
Brand Management
What is a brand its key characteristics and why do people buy a brand?
Create protect enhance and maintain long-term brand value
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid
Rebuild your brand after it has been undermined or discredited
Social Media and Multimedia
Understanding the scope power complexity and immediacy
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and Multimedia
Dos and Donts
Issues and crisis: PR to Manage Impact on the Brand
Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities
Practise regularly for the crisis to minimise effect if it happens
Case studies of impact on organisations of good and poor PR crisis management
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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