Strategic Competitive Analysis

Course details

Do your customers have too much power over you and your industry?

What strategies have you employed to fight off new companies competing in your industry?

How can rivals compete in a way that benefits everyone in your industry?

These questions and more are discussed in Know Your Competition. This course, part of the Learn Product Management series, will teach you how to evaluate the competitive forces that put pressure on your industry.

I use examples across a variety of industries to break down a competitive analysis framework that you can use to assess the competitive forces that affect your industry.

The course includes:

• A 50 minute video that explains the competitive analysis framework
• An Excel template that you can use to analyze your industry and competitors.

This course is jam packed with information that will give you an advantage over your competitors.