Strategic Community Relations: Developing Successful Community Partnerships

Course details

Overview
The necessity to build active community partnership projects is growing across various nations. The stakeholders within your strategic community of the Government Communities and the Corporations can either be your greatest advocates or your greatest risks. We must learn how to engage positively with the stakeholders and build long-term strategic relationship. The stakeholders in the community partnership projects will have a keen interest in the outcome. Some are more important to the life of the community projects which impacts social and economic development while others impact businesses. Successful projects rely on effective stakeholder engagement. We must understand various stakeholder types perspectives and attitudes to ensure they are fully engaged and willing to work with us. It is critical to build rapport and trust while avoiding conflict and misunderstanding. While there are many tools and techniques we can use to plan analyse and monitor stakeholder engagement we must also analyse the mindset of our stakeholders a deeper level of analysis to understand how they might view various situations and how we can best respond to them. This course is designed to be practical interactive session that explores tools and techniques that enable greater understanding and connection with your stakeholders including the Strategic Stakeholder Engagement Framework'. This framework examines your stakeholders' needs and mindset in depth to enable better planning and monitoring of the engagement process. In addition we will present key principles of effective stakeholder engagement that allow a more insightful level of stakeholder analysis along with how we can be more mindful working with them. The Learning Objectives:
Understand the stakeholder engagement process and how to plan for successful stakeholder engagement in community partnership projects.
Identify different stakeholder types and segments.
Learn various techniques to categorise and analyse stakeholders.
Understand the importance of remaining mindful when working with stakeholders.
Use the 'Strategic Stakeholder Engagement Framework' to perform stakeholder analysis and map level of interest and power of influence to design communication strategy.
Understand communication styles and how to communicate more effectively.
Apply methods to increase connection and build rapport with stakeholders.

Objective
The Learning Outcomes:

Identifying & Analysing Stakeholders

How to map out stakeholders
Analysing and understanding different relationships

Building & Maintaining Relationships

Creating a stakeholder management plan
Communicating and engaging with your stakeholders
Zippered organisational relationships

Working Together

A partnership approach
Generating and maintaining buy-in
Working collaboratively and building consensus

Who Should Attend
Strategy Development Professionals
Public Relations Practitioners
Marketing Managers
Senior Executives
Service and customer relations staff
Corporate Social Responsibility (CSR) Practitioners
All Personnel involved in communications, business strategy, community relations, governmental affairs

Course Outlines
The Course Outline: Stakeholders and engagement principles
Defining stakeholders and stakeholder types
The stakeholder engagement process
Stakeholder identification
Classifying and categorising stakeholders
Stakeholder engagement planning
Stakeholder analysis
Common stakeholder management tools:

Trust matrix
RACI

Using personas
Empathy mapping
Introducing the 'Strategic Stakeholder Engagement Framework'
Creating connection and rapport
Barriers to stakeholder engagement
Building rapport and trust
The importance of mindfulness and empathy
Communication styles and effective communication techniques
Mindful listening and remaining present
Plan and practice
Using the 'Strategic Stakeholder Engagement Framework' to plan successful stakeholder engagement
Monitoring and reviewing stakeholder engagement
Managing conflict
Practices to maintain connection and awareness