- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Sharpen your strategic communication skills to manage complex public relations campaigns. This course teaches advanced messaging, media strategy, and stakeholder engagement for PR professionals.
Course Outcomes:
Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
Build relationships of trust with stakeholders through consistent and relevant communication
Promote and protect their brand with influential communication
Communicate with confidence with difficult stakeholders
Manage crisis situations positively
Apply the tips and avoid the traps of effective communication
Who Should Attend:
Directors of all organisations: in every sector
Managers of departments or projects
Team leaders and supervisors
Everybody who would like to make more impact with their communication skills
Course Topics:
Fundamentals of effective communication for all PR and media
Purpose objectives and measures of success
Research segment understand and respect stakeholder needs
Clear structure with relevant messages through appropriate media
Harness the 5 senses for effective PR
Ask for receive and utilise feedback
Project management of all communication: macro and micro
Oral communication skills
How much people hear understand and why
Voice: including tone volume variety to influence impact
Ask appropriate questions
Listen actively to the answers
Evaluate responses and adjust approach
Overcome challenges of: telephone conference calls podcasts etc
Written communication skills
How people read
Adapt language approach structure and content accordingly
Skilled writing editing and proofreading
Personalise mass communication
Monitor and measure effectiveness and impact
Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites
Face-to-face communication
Read other peoples body language
Manage your own body language to support your message
Evaluate whats said in contrast to whats demonstrated through body language
Convey messages without words
Incorporate cultural traditions and differences
Use these skills in all meetings with all stakeholders
Bringing all the skills together to:
Resolve stakeholder complaints and conflict
Give powerful and winning presentations
Manage press conferences
Give confident press interviews
Chair and participate in productive meetings
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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