- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Learn the art of building and managing brand equity. This course covers strategic brand analysis, planning, and positioning to create a sustainable competitive advantage and long-term brand loyalty.
Course Outcomes:
Understand the key requirements for a strong brand identity for an organisation, product and service
Develop brand awareness, recall and loyalty with stakeholders and audiences
Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
Create and implement a comprehensive range of branding strategies
Protect and manage a brand continuously to maintain and increase brand equity
Understand how to manage and rebuild brand credibility after a crisis
Who Should Attend:
Directors of marketing and PR
Managers of marketing and PR departments
Team leaders and supervisors
Everybody who lives the brand
Course Topics:
Fundamentals of a strong brand
Definition of a brand: brand promise
Importance of a clearly identifiable brand
What makes a brand memorable?
Relating senses and emotions to a brand
Global branding with local and personal relevance
Generate a consistent brand
Identify research and segment audiences/stakeholders of the organisation product and service
Monitor their current and changing needs expectations and requirements
Position your brand correspondingly
Generate brand metrics for effective measurement
Overcome the challenges of consistency in branding
Create a brand strategy
Set strategic objectives and KPIs
Agree budget and resources to be allocated
Research analyse and evaluate competition
Clarify targeted and focussed benefits
Project manage the implementation
Promote the brand
Identify evaluate and choose the most appropriate communication media
Constantly monitor and measure brand value in all media
Ensure brand alignment with the product and service
Should you rebrand or re-position? Why when and how?
Learn the lessons from effective and from failed rebranding
Protect manage and rebuild a brand during and after a threat or crisis
Build a long-term positive brand perception of the organisation product or service before the problem strikes
Prepare a structured and regularly tested crisis plan
Identify the best way to communicate with stakeholders before during and after the crisis
What can be learnt from those organisations that have handled crisis badly and those who have recovered well?
Rebuild your brand after is been undermined or discredited
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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