Social Media Marketing And Online Marketing Masterclass 2017

Course details

Online Marketing Masterclass

Do you want to understand the science and art of Online Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Content Marketing in the past and failed?

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production and we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

• The Social Media Marketing Monster
• Free vs Paid Traffic
• What Is Marketing
• What is Media
• What is Social
• Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

• Marketing As A Business Priority
• The Marketing Company
• Feast And Famine
• Continuous Marketing
• The 80/20 Principle
• Sales And Marketing

Module 3 - Understanding The Buyer Journey

• Meet Bob
• The Seven Steps To Marriage
• The Buyer Journey - AIDA
• Attention Content
• Interest Content
• Desire Content
• Action Content

Module 4 - Social Media Marketing And Search Engine Optimisation - SEO

• The Truth About Social Signals
• The Problem With New Websites
• The Snowball Effect
• The Great Deception
• Your Website As Your Data Center

Module 5 - Social Media Marketing Platforms

• Finding Bob
• What Platform Should I Use?
• Business Or Personal Branding?
• Branding Tips
• Creating Your Biography
• Housekeeping

Module 6 - Posting On Social Media Platforms

• The Golden Rules
• Curation Vs Creation
• What Types Of Content Should I Create?
• Written Content
• Photography Content
• Infographics Content
• Video Content
• Podcast Content
• Automation

Module 7 - Social Media Posting Ideas

• Where Do I Get Posting Ideas From?
• Stupid Questions
• Conversations
• Stories - The Power Of Narrative
• Industry News
• Content Capture Systems
• Respecting Your Audience

Module 8 - Creating A Social Media Post

• Take Them To The Movies
• Headlines
• Body Text
• Using Images
• Video Posts
• Quizzes And Polls
• Links
• Hashtags

Module 9 - Community Based Marketing

• The Best Kept Secret In Social Media Marketing
• Choosing A Niche
• Choosing A Platform
• Gate Keepers
• Community Rules
• Shared Ownership
• Structuring Your Community
• Visiting Other Communities

Module 10 - Building A Social Media Marketing Plan

• Why You Need A Plan
• Your Social Media Schedule
• Your Content Calendar
• Realistic Time Frames
• SMART Goals For Your Marketing

Module 11 - Creating A Marketing Mission Statement

• What Is A Marketing Mission Statement
• Creating Your Marketing Mission Statement

Module 12 - Creating Your Social Media Profile Image

• Introduction
• Equipment Needed
• Understanding Your Camera

Module 13 - Lighting And Posing Your Subject

• Offset Lighting Setup For Portraits
• Front Lit Lighting For Portraits
• Setting The Exposure
• Posing The Face

Module 14 - Editing Your Images With Snapseed On An iPhone Or Smartphone

• Editing A Male Portrait
• Finishing A Male Portrait
• Editing A Female Portrait

Module 15 - Blogging For Business - Copywriting For Blogs And Articles

• Identifying Your Niche Audience
• Finding Your Style As A Writer
• Preparation - Tracking Ideas For Your Blogs And Articles
• Page Setup And Formatting
• Links And Actions
• Additional Content On The Page

Module 16 - Blogging - Writing Your Copy

• AIDA Copywriting
• Attention
• Interest
• Desire
• Action
• Additional Thoughts

Module 17 - Email Marketing - Building Your Email List

• Email Marketing - Grasping The Concept
• Email Marketing Software - Choosing Your Provider
• Building Your Email List
• Different Ways To Get An Email Sign Up
• Asking For The Email
• The Magic Of PDF's

Module 18 - Using Your Email List

• An Email List Is For Selling Stuff Right?
• Email Marketing Styles

Module 19 - Email Copywriting

• Email Writing Styles
• Email Copywriting Using AIDA
• Email Spam Traps And Pitfalls

Module 20 - Email Analytics - Automation - Maintenance

• Email Analytics - What To Measure
• Email Automation - Understanding Its Usage
• Using Surveys

Module 21 - SEO And Local SEO - A Guide To Ranking Your Business In Google Search

• Introduction To Local SEO
• Google Search - Understanding How Local Search Works

Module 22 - Google Search And Your Position In Local Search

• Local SEO Ranking Factors
• Your Local Ranking Factors - How They Impact Local Search
• Domain Authority And Page Authority
• Trust Flow
• Check Your Local SEO Ranking Scores
• Google Local Search

Module 23 - Google My Business - A Strong Local SEO Ranking Factor

• Google My Business
• Cleaning Up Old Google Listings
• Managing Your Google My Business Page
• Creating A Google Review Strategy
• Google My Business - Support Community

Module 24 - Building Up Reviews - Including Google Local Reviews

• Citations Setting Up A NAP Page
• Managing Your Citations

Module 25 - Backlinks - Understand How They Improve SEO

• Back Linking - An Introduction
• Checking The Quality Of Your Back Links
• Building Back Links
• Social Media Business Pages As Back Links

Module 26 - On Site SEO - Improving Your Sites SEO

• Content Marketing As Part Of Your SEO
• Creating Your Content

Module 27 - Keyword Optimisation For Powerful SEO

• Understanding Keywords
• Keyword Strategies
• Inserting Your Keywords On Your Website

Module 28 - Local Business Online Marketing

• Marketing A Local Business
• Adwords - An Introduction
• Setting Up A Local SEO Agency

Module 29 - YouTube Marketing And Video Production Techniques

• Introduction To YouTube Marketing
• Videos Styles And Techniques
• Filming B-Roll For Your Videos
• Example Of A Video With B-Roll
• Video Production Flow
• Video Production Planning
• Video Locations

Module 30 - YouTube Channel Setup And SEO

• Setting Up A YouTube Channel
• Building Your YouTube Landing Page
• YouTube SEO - The Importance Of Titles
• YouTube SEO - The importance Of Your Descriptions
• YouTube SEO - The importance Of Tags
• YouTube Annotations
• YouTube Annotation Cards - An Update
• YouTube Analytics
• Publishing And Sharing Your Videos

Module 31 - YouTube Video Launch Strategy

• Content Without Distribution?
• The Real Secret To A Successful YouTube Video Launch
• Eyes On The Prize

Module 32 - Mastering Audio Production For Video And Podcasting

• Introduction To Mastering Audio Production
• Technical Challenges You Will Face
• Choosing Your Microphone
• Positioning Your Microphone
• Reducing Echo
• Reducing Background Noise
• The Perfect Studio

Module 33 - Mastering Video Lighting And Subject Composition

• Introduction To Mastering Video Lighting
• Camera Choices
• Lighting Choices
• Composition And Presentation
• Webcam And Smartphone Setup
• 3 Light Setup For DSLRs And Camcorders
• 5 Light Setup For DSLRs And Camcorders
• Teleprompter And Reference Monitor
• Setting An Exposure

Module 34 - Green Screen Video Production

• Introduction To Green Screen Video Production
• Chroma Keying
• Lighting A Backdrop
• XSplit Broadcaster - An Introduction
• XSplit Settings
• Building A Presentation
• Screen Capture

Module 35 - On Camera Presence - Getting Comfortable In Front Of A Camera

• Introduction To On Camera Presence
• Why You Need A Studio
• Communicating With Warmth
• Talking To Bob
• Finding Your Natural Self
• Practice Makes Perfect
• Take 2
• Additional Tips

Module 36 - Writing A Promotional Script For Your Video

• Introduction To Writing A Promotional Script
• Meet Bob
• AIDA Psychology
• Attention
• Interest
• Desire
• Action

Module 37 - Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

• Introduction To Editing
• Setting Up Your Folder Structure
• Color Grading Your Video
• Audio Correction Techniques
• Cutting Options - Video Editing
• Breath And Click Removal
• Advance Audio Cleaning
• Adding Music To Your Video
• Exporting Your Video

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!