Course details
Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company.
At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
Updated on 22 March, 2018At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
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