Smart B2B Content Marketing: The Winning White Paper Formula

Course details

Sales becomes simple & straightforward when you've first built trust. A superior content marketing strategy accomplishes this feat. I've spent years in the trenches using special reports and white papers to attracting leads who quickly become six-figure clients. In this course, I conversationally share this winning formula.

You'll discover:

• The six elements to a winning white paper that not only leave your readers itching for more, but also move them one step further in your the sales funnel.
• The two emotional appeals that must be conveyed on your offer page to entice visitors to become leads.
• Sample action-inducing bullet points that create an overwhelming uneasiness that can only be relieved by your content.
• How delaying the delivery of your content by 1 minute can produce immediate results.
• Which fields are absolutely critical (and which can be ignored) on your lead capture forms.
• How to make your promotional emails convert like crazy.
• What you must deliver to your leads within the first 24 hours, 7 days, and the first 30 days so you don't squander your immense opportunity.

Start learning now to shortcut your path to producing powerful B2B content marketing with white papers.