WSQ Promote Products and Services on Social Media Central

Course details

The growing internet-age and social media phenomenon have changed the way in which people receive, process, and understand information. With the overwhelming barrage of things to notice and to keep track of, consumers have shorter attention spans, and they tend to choose and filter the news and information that they want to receive.

This unit offers participants knowledge in the fundamentals of social media, where they will learn how to leverage social media to meet business objectives. Apart from gaining a comprehensive overview of social media, the unit also teaches participants ways of crafting a viable, and effective, social media strategy plan. Some of the focus areas include content creation, management and distribution, measuring returns and ROI, and how to avoid having these new tools work against them. Social media is a tool not a destination, and companies can use social media to maximise visibility and presence online by engaging their customers.

LEARNING OUTCOMES

• Understand social media and its roles
• Understand the various platforms available and its characteristics
• Learn what are the components of a social media plan
• Plan a social media strategy detailing tactics that meet the needs and objectives of a marketing plan
• Develop test plans, both before and during the promotion
• Contribute to the co-ordination of promotional activities in order to deliver the requirements of the marketing plan
• Measure, track and report on the social media tactics
• Evaluate the social media strategy using relevant evaluation methodology
• Recognise the importance of social media polices and the rules of engagement

WHO SHOULD ATTEND

Marketing & Branding Professionals, Programming Managers, Business Managers, New Media Sales Professionals