Course details
This unit covers the outcomes required to analyse market trends and industry development. This includes assessing current competency of company, competitors and/or new media product/ service; understanding and application of best practices in legal and regulatory framework; analysing consumer use of company’s new media product/service and substitutes by competitors; identifying market opportunities and associated business models; and conducting ongoing market research during product development.
LEARNING OUTCOMES
- Conduct situational analysis to assess current competency of company, competitors and/or new media
- Analyse market trends, industry development in new media to gain insights and identify target audience
- Modify features of new media product/service through analysis of consumers' use of company's and competitors' new media product/service and market usage
- Develop a proposal for new product/service by identifying market opportunities and associated business models in order to grow the business
- Measure consumer receptiveness of new media concept through presenting new media concept to target audience
- Recommend direction for pre-production or adapting of current products or services through inferences from findings
- Conduct ongoing market research during product development to ensure product is appropriate for the market
WHO SHOULD ATTEND
Business Managers, Directors, Project Managers, Business Analyst
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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