Course details
This unit describes the intricate process of developing an interactive digital media product with a strategic outlook. Participants will be taught the necessary steps in developing strategic business &anbsp;plans for a digital media product that meets the needs of clients, audience or organisation. Sales and marketing aspects are also discussed, which will include analysing competitive forces, effective positioning, product promotion and monetisation.
LEARNING OUTCOMES
- Develop strategic plan for digital media product to meet needs of client, audience, or company
- Gather and analyse client or user requirements for each module to design systems diagrams for the digital media product
- Oversee systems design and application to manage deliverables for each module
- Perform quality assurance and user acceptance testing for each module to ensure application meets requirements
- Implement application in the appropriate production environment, ensuring that the application works as designed
WHO SHOULD ATTEND
Creative Director, Project Manager and/or Producer, Information Architect, Chief Technology Officer, Business Development Representative, Quality Assurance Analyst
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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