Selling Skills and Sales Strategies Central

Course details

PROGRAMME OUTLINE

1. Selling
2. Seven universal principles for sales success
3. Avoid over used strategies
4. A review of the sales process
5. The prospect’s unique buying behaviour.

PROGRAMME OBJECTIVES

At the end of the programme the participants will be able to:

1. Apply universally accepted principles leading to successful sales.
2. Avoid over used strategies that will turn away prospects.
3. Avoid causing objections and lose the sale.
4. Answer all objections professionally and confidently.
5. Adapt your selling strategies to meet the prospect’s unique buying behaviour.

TRAINING METHODOLOGY

• A highly participative style will be adopted to encourage total involvement and the effective transfer of learning.
• Short and to the point lectures will be used to introduce new concepts.
• Self assessment instruments will be incorporated to identify the salesperson’s strengths and areas where help may be needed.
• Actual case studies from their customers’ profile will be used for role plays.