Facebook & Social Media Marketing Training Central

Course details

Social Media is the biggest buzz word in every organization, and every marketer or agency professional now has the added responsibility of social media in their job scopes. Unfortunately, there are so few good Singapore examples and case studies available for those who want to dramatically increase their wall/timeline engagement or multiply their fan base. The Social Media Workshop is designed for companies in Singapore who have their company's Facebook Page. But Social Media is not just Facebook, we also cover other significant portions of this new medium. Savvy marketing managers and webmasters who have already begun their Social Media initiatives will see the biggest gains from this practical, hands-on workshop.

WHAT WILL YOU LEARN IN THIS SOCIAL MEDIA MARKETING COURSE?

BUILDING BRANDS IN THE DIGITAL ERA

• The State of Brand Building in 2015
• How has the customer purchase cycle changed in the digital era?
• Formulating a comprehensive Digital Brand Strategy

SOCIAL MEDIA INTRODUCTION

• Landscape & Trends
• Etiquettes & Policies

FACEBOOK CONTENT

• Content Curation
• Content Creation
• Content Management Platforms

FACEBOOK ENGAGEMENT

• Facebook Apps
• Facebook Advertising

CHAMPIONING VISUAL SOCIAL NETWORKS

• Instagram
• Pinterest
• Vine

MOBILE MESSAGING CAMPAIGNS

• Whatsapp
• LINE
• WeChat

SOCIAL MEDIA INSIGHTS & REPORTS

• Facebook Insights
• Socialbakers
• Thoughtbuzz