Diploma in Marketing Management Development Institute Of Singapore

Objectives

  • This course has been designed for students seeking careers in the marketing and business arena.
  • To provide a framework for developing marketing as well as business skills and knowledge needed at all management work

Assessment Methods

  • To pass the module, students must obtain an overall mark of 50% or more. Each module is assessed by 20% assignment, 10% participation and 70% examination.
  • Modules are taught in a face-to-face manner.

Graduation

  • Students who successfully complete the programme will be awarded with the Diploma in Marketing awarded by MDIS.\

Principles of Business Management (II)

This unit is to provide a concise coverage of current management concepts and processes and enable participants to apply effectively the knowledge to specific organisational situations.

Fundamentals of Information Technology

This unit is to provide participants with fundamental concepts of computer, adequate knowledge of business computing concepts, hardware and software components and information processing skills.

Direct Marketing

This unit is to provide participants with an understanding of the concepts of direct marketing and its role within the business environment. In addition, the knowledge gained will enable participants to plan and evaluate direct marketing campaigns.

Marketing Operations

This unit enables participants to conduct a basic marketing audit considering internal and external factors.

Marketing Environment & Practice

This unit familiarises the participants with the organisation’s micro-environment and its impact on marketing and an understanding of marketing in practice.

Understanding Customers & Consumers

This unit provides participants with an introduction to the topic of consumer behaviour. It enables participants to identify and explain the theories and strategies used to analyse and understand consumer behaviour. It also enables participants to explain and apply consumer behaviour concepts to marketing related decision making.

This course is no longer available.

Diploma in Marketing Management Development Institute Of Singapore
Price: Part-Time Fees 4680

    Course details

    Objectives

    • This course has been designed for students seeking careers in the marketing and business arena.
    • To provide a framework for developing marketing as well as business skills and knowledge needed at all management work

    Assessment Methods

    • To pass the module, students must obtain an overall mark of 50% or more. Each module is assessed by 20% assignment, 10% participation and 70% examination.
    • Modules are taught in a face-to-face manner.

    Graduation

    • Students who successfully complete the programme will be awarded with the Diploma in Marketing awarded by MDIS.\

    Principles of Business Management (II)

    This unit is to provide a concise coverage of current management concepts and processes and enable participants to apply effectively the knowledge to specific organisational situations.

    Fundamentals of Information Technology

    This unit is to provide participants with fundamental concepts of computer, adequate knowledge of business computing concepts, hardware and software components and information processing skills.

    Direct Marketing

    This unit is to provide participants with an understanding of the concepts of direct marketing and its role within the business environment. In addition, the knowledge gained will enable participants to plan and evaluate direct marketing campaigns.

    Marketing Operations

    This unit enables participants to conduct a basic marketing audit considering internal and external factors.

    Marketing Environment & Practice

    This unit familiarises the participants with the organisation’s micro-environment and its impact on marketing and an understanding of marketing in practice.

    Understanding Customers & Consumers

    This unit provides participants with an introduction to the topic of consumer behaviour. It enables participants to identify and explain the theories and strategies used to analyse and understand consumer behaviour. It also enables participants to explain and apply consumer behaviour concepts to marketing related decision making.

    Updated on 31 January, 2018

    About Management Development Institute Of Singapore

    Management Development and Consultancy (MDC), the corporate training arm of MDIS has since its establishment in June 1995, played a leading role in meeting the changing needs of many business organisations. We provide a wide range of well-designed programmes specially catered for business organisations with different training needs.

    Our key services include seminars, customised training programmes and business consultancy services designed to equip professionals with the essential tools of the trade. By putting theoretical knowledge into practice for our training programmes. MDC has since become a reputable company recognised for developing the next wave of dynamic corporate and business professionals, both locally and regionally.

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