Course details
The Diploma in Fashion Merchandising & Marketing combines the practical components of design and product development with business skills. This course is ideal for students who are more interested in the management and retail side of the industry - such as retail management, buying, public relations, and product development - or who want to gain an insight into starting a fashion business.
You share the first year of the Diploma with Fashion Design students, and in the second year you will start modules which focus on product development, retail buying, trend forecasting and garment production, together with digital design and computer-aided manufacturing. You will benefit from hands-on experience, through projects with industry, as you learn how to manufacture, buy, promote and move fashion products into the world. You will often work alongside students in Fashion Design, sharing facilities and some modules which are taught by a strong team of dedicated staff.
In your third year, you will have the opportunity to develop and produce a collection of outfits which will promote your look and aspirations for fashion to an external audience.
Learning Outcomes
- Analyse the fashion consumer and market
- Use research skills and analysis methods in order to produce a range of fashion products relevant to set assignments
- Formulate concepts appropriate to set assignments in the form of 2D and 3D fashion product
- Manage your own learning - evaluate your own progress - work in teams or inpidually
- Communicate the design development and research process effectively through verbal presentations
- Utilise appropriate technology and 3D skills in the production of your work
- Provide students with required mathematical skills related to merchandising activities
COURSE MODULES
- ACR1000 Language Arts
- ACR2000 Singapore Arts Scene
- ACR3000 Career Skills
- VAF1001 Drawing Fundamentals
- VAF1011 2D Fundamentals
- VAF1021 3D Fundamentals
- VAF1031 Creative Thinking
- VAF1041 Introduction to Visual Arts
- VAF1051 Arts in Practice
- DFS1201 History of Fashion
- DFS1202 Fashion Illustration
- DFS1211 Pattern Making Basic
- DFS1212 Sewing Basic
- DFS1213 Fashion Details
- DFS1214 Textile Fundamentals
- DFS1215 Computerised Technical Drawing
- DFS2111 Research Methodology - Investigative Research
- DFS2112 Pattern Making Intermediate I
- DFS2113 Sewing Intermediate I
- DFS2114 Computerised Apparel Design
- DFS2131 Product Development Intermediate I
- DFS2132 Merchandising Principles
- DFS2133 Fashion Marketing
- DFS2212 Pattern Making Intermediate II
- DFS2213 Sewing Intermediate II
- DFS2231 Product Development Intermediate II
- DFS3111 Research Methodology - Collective Research
- DFS3131 Product Development - Merchandising
- DFS3132 Product Development - Collection I
- DFS3133 Product Workshop I
- DFS3231 Product Development - Marketing
- DFS3233 Product Workshop II
- DFS3234 Visual Merchandising
- DFS2103 Textile Decoration*
- DFS2211 Computerised Techniques - Pattern Design, Gerber AccuMark*
- DFS2203 Textile Manipulation*
- DFS2201 Fashion Forecast*
- DFS2232 Fashion Branding*
- DFS3102 E-commerce for Fashion Business*
- DFS3113 Portfolio Development (2D and Digital)*
- DFS3211 Fashion Communication*
- DFS3202 Fashion Entrepreneurship*
ENTRY REQUIREMENTS
NAFA hopes to attract applicants with the potential to become excellent arts practitioners. Applicants are selected by merit, based on the following criteria:
- Potential in Artistic Talent and Creativity
- Educational Qualification
- Language Proficiency
- Special Factor in recognition of the applicants' achievements relevant to the course
Selection is competitive and is subject to the availability of places. However, the Academy may give consideration to talented applicants who excel in Artistic Talent and Creativity, but have not fully met the educational qualifications stated.
- Potential in Artistic Talent and Creativity
- Educational Qualifications - Singapore
- Educational Qualifications - International
- Language Proficiency
- Special Factor
- Age Requirement
- Module Exemption
- Applicants with Special Educational Needs
POTENTIAL CAREERS
Upon completion of this course, you may look forward to the following career options:
- Event Management
- Fashion Buyer
- Fashion Entrepreneur
- Fashion Marketing Executive
- Fashion Merchandiser
- Fashion Product Developer
- Fashion Trend Consultant
- Retail Management
Course Location
About Nanyang Academy Of Fine Arts
NAFA currently has eight Departments: 3D Design, Arts Management and Education, Design and Media, Fine Art, Fashion Studies, Dance, Music and Theatre. The Academy conducts a comprehensive range of full-time diploma courses and delivers degree programmes in partnership with reputable universities from Singapore and the UK. Courses are taught by an international faculty of academics and leading arts practitioners who are passionate about imparting lifelong skills in the arts. Courses are designed to enable students to think critically, creatively and independently and at the same time master important technical skills in a disciplined and structured pace. Engagement and partnerships with industry, the arts community and cultural organisations are regular features and part of the learning process to help our students acquire a repertoire of complex skills-set and knowledge.
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