Certificate in Sales and Marketing (Full time/Part time) Marketing Institute Of Singapore Training Centre
Price: SGD 1980 - 3180

    Course details

    The Certificate in Sales and Marketing is a basic marketing qualification specially designed for those who are in the sales and marketing field and who wish to upgrade their knowledge and skills for further career advancement. It is also ideal for those without formal marketing training but who wish to pursue a career in sales and marketing.

    Programme Objective

    The Certificate in Sales and Marketing programme aims to give students a firm understanding of the principles and techniques of the sales and marketing functions

    Examinations & Assessment

    This programme involves a combination of coursework, assignments, projects, presentations and examinations/tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an inpidual assignment, tutorials, group project and a final written examination.

    Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

    Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

    Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

    All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.

    Award of Certificate

    Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Certificate in Sales and Marketing.

    Programme Structure & Curriculum

    Modules

    • Understanding Customers
    • Introduction to Marketing
    • Effective Performance in a Sales Environment
    • Introduction to Selling

    The Delivery of Modules may not follow the sequence as depicted above.

    This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

    Entry Requirements

    All applicants must possess:

    • Completed Secondary 4, or
    • Completed Secondary 3 with at least 1 year of working experience, or
    • Completed Secondary 2 with at least 2 years of working experience, or
    • Completed Secondary 1 with at least 3 years of working experience, or
    • PSLE/ Completed Primary School Education with at least 4 years of working experience, or
    • The equivalent qualifications from other regional countries.

    Those who do not have the above qualifications but have years of working experience will be considered on a case-by-case basis.

    English requirements: At least IELTS 5.0 or a pass in GCE ‘O’ level English or its equivalent. Applicants without the required English requirement will be subjected to an English Admission Test to assess their English Language proficiency. 

    The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.

    Updated on 08 November, 2015

    About Marketing Institute Of Singapore Training Centre

    Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field. The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively. The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses – which are recognised by these university partners as feeders into their programmes.

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