Diploma in Marketing Management (Chinese) Central Area, Central

Course details

Module-1 Marketing
Module-2 Basic accounting
Module-3 Customer relationship management
Module-4 Finance management
Module-5 The network marketing and channel management
Module-6 Business Etiquette
Module-7 Brand management
Module-8 Project Report
Lecturer : Eng Back Heng
[Background] Master of Science in International Marketing'(Majoring in International Marketing) 'University of Strathclyde, Scotland.

Lecturer : Kuang Xuefeng
[Background] Master of Business Administration in Guangxi University, Business College.

Lecturer : Huang Liangwei
[Background] Master of Business Administration , National University of Singapore.

Lecturer : HUANG QIANG
[Background] Master of Business Administration , National University of Singapore.

Lecturer : Hoon Joon Khim
[Background]
Master of Logistics and Supply Chain Management, University of South Australia;
Bachelor of Business administration, University of South Australia.

Lecturer : Ong Boon Hoe
[Background] Bachelor of Business (Transport & Logistics Management) with distinction, RMIT University, Australia 1996 and awarded RMIT Transport & Logistics Management.

Teacher-student ratio:1:20
Admission Requirement: Entry requirement:
- Minimum O-level or equivalent.
- Language proficiency: Chinese at GCE O-level or equivalent.
- Above 16 years old.
.Note: Students shall attend exam after completion of the course.