Diploma in Business Central Area, Central

Course details

BBJ101 - Business Communications
Synopsis
This module has been developed to promote an understanding of key concepts of business communication as
it applies to today's organizations. Students will be exposed to the different frameworks of studying and
understanding foundation of business communication and apply three step writing process for crafting brief
message for reporting and oral presentation.
BBJ102 - Principles of Accounting
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
principles of accounting, explains how to appreciate and understand the concepts of measuring & reporting
financial position and performance, cost for decision making, budgeting and controlling the accounts, capital
investment making and working capital management.

BBJ103 - Principles of Management
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
principles of management , explains how to appreciate and understand the concepts of the key functions of
management and its role in organizations and society. The practical issues encountered by today's managers
will also be discussed. This module also introduces a wide range of business theories and practical
applications related to effective management practices. The study includes the core management theories,
emphasizing management planning, decision making, organizing, international management, leading, and
controlling.
BBJ104 - Macroeconomics
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
macroeconomics, explains how to appreciate and understand the concepts of the economic fluctuations and
fiscal policy, value of money, banking systems, and monetary policy, inflation, unemployment, and economic
policy in international aspects.
BBJ105 Business Statistics
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
business statistic, explains how to appreciate and understand the concepts of data collection and presenting
them in form of tables and charts also probability and some important discrete probability distributions. The
topic covers sampling distributions with fundamentals of hypothesis testing. The statistical tests like two
sample tests and one-way anova, chi-square tests, simple linear and multiple regressions. The statistical
applications in quality management
BBJ106 Management Accounting
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
management accounting, explains how to appreciate and understand the concepts of cost behavior and cost
relationship with accounting for planning and controlling. The module covers budget and control system
concepts of product costing along with cost allocation, job and process costing. BBJ107 Principles of Marketing
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
principle of marketing, explains how to appreciate and understand the concepts of marketing by creating and
capturing customer value and marketing strategy- partnering to build customer relationships. Topic covers
consumer markets -consumer buyer behavior and business markets - business buyer behavior in Product,
Services, and Brands. The pricing Strategies, development life cycle and marketing channels for building direct
customer relationships, creating competitive advantage
BBJ108 - Microeconomics
Synopsis
This module has been developed to promote an understanding and describe the features and purposes of
microeconomics, explains how to appreciate and understand the concepts of economics elasticity demand and
supply applications in market system. The concepts of market imperfections and the role of government
oligopoly, monopolistic competition income distribution and poverty, public finance: the economics of taxation.
The world economy international trade, comparative advantage, and protectionism economic growth in
developing and transitional economies