Simple Content Marketing: Creating Content for Real Results

Course details

Learn the top 5 business objectives that you can impact with content marketing, and complete 5 content projects to begin impacting these objectives right away.

Learn an outcome-based approach to content, and create content that actually gets results. 

* The difference between task-based and outcome-based content marketing—and why an outcome-based approach is simpler and more effective

* Ideas for the different types of content that could help you achieve your top objectives—and a tutorial for 5 projects

* Guidelines for implementing and scaling an outcome-based content marketing program

A Simple, Effective Approach to Content Marketing

Most content marketing plans are task-oriented, focused on high quantities of content. But there's no time to review results or test new ideas. The solution is optimization principles applied to content marketing.

Content and Overview

This course is suitable for beginning and intermediate content marketers who understand the basics of content creation and are trying to achieve better results from their content. 

In this course, you'll learn the top objectives for content marketers, the types of content that can help you reach that objective, and complete one project for each objective. 

Students who complete this course will know how to create content that drives growth and sales.

You'll also understand how the outcome-based approach to content marketing works and how you can apply it to any business objective, so you can create a personalized content plan that meets the goals that are most important to your business.

Complete with templates, checklists, and sample pieces of content, you'll be able to create a core piece of content for each objective, and apply these same skills to creating high-quality, valuable content for all your business's needs.