SEO Specialist Diploma

Course details

SEO Specialist Diploma

Duration: 3 months
 
Assessment: One comprehensive practical assignment
Become a proficient SEO Specialist with this fully online, flexible diploma designed to develop your expertise in search engine optimization strategies, technical website optimization, and content marketing to enhance search visibility and drive organic traffic. Learn how to build websites optimized for search engines, leverage local search features, and analyze SEO performance with up-to-date tracking tools.

Course Modules and Key Learnings:

1. Developing Search Strategies and Using Local Search Capabilities
   Understand how to design effective SEO strategies tailored to target audiences and local markets to improve regional search presence.
2. Building SEO-Friendly Websites
   Learn technical SEO fundamentals such as site architecture, mobile optimization, crawlability, page speed improvement, and use of schema markup to increase search visibility.
3. Content Marketing and Optimization
   Master content creation strategies that maximize SEO impact, including keyword research, on-page optimization, content structuring, and user engagement techniques.
4. Analyzing SEO Results with Updated Tracking Tools
   Gain practical skills in using analytics platforms like Google Analytics, Google Search Console, and others to monitor SEO performance, evaluate traffic sources and user behavior, and measure campaign effectiveness.
5. Additional SEO Best Practices
   Explore off-page optimization techniques, backlink strategies, and continuous SEO auditing and improvement methods to sustain and grow search rankings.

Assessment:
Your mastery of SEO concepts and application will be evaluated through one comprehensive practical assignment designed to apply SEO strategies and tools to real-world scenarios. Students can start their assignments immediately upon enrollment and complete the diploma flexibly upon submission.
 
  Updated on 31 July, 2025