Self-Publishing Success in Bookstores and Online!

Course details

Why You Need a Presence in the "Bricks and Mortar" Bookstores and Online

Believe it or not, there are still just as many people out there who prefer to hold a physical book in their hands as there are people who love the compact convenience of e-readers. And many of these people still prefer to shop in a regular bookstore. So, if you only publish an e-book or print-on-demand (POD) paperback online, you're likely missing out on half your potential audience.

If you're ready to reach your full target market with both a paperback or hardcover and an e-book, then this is the course for you. I'll show you how to "cast a wider net so you can catch more fish" and enjoy more commercial success with the traditional "bricks and mortar" booksellers as well as the e-commerce retailers.

Understand and Achieve Your Goals

A self-publisher is an entrepreneur. Your book is your business card. As a business owner, doing one's due diligence is especially important when it comes to self-publishing a book. In this day and age, so much information is out there on this topic that it can be quite overwhelming and more than a little bit confusing. What road should you take? Which choice will bring you the best return on investment? Who can best help you to achieve your goals? Well that all depends. What are your goals? We're going to figure them out together here, and then I'll show you the best road to take in order to achieve them.

Learn About All the Players in the Book Supply Chain and How They Can Help You Sell More Books

We're going to cover everything in this course: sales and marketing, writing and publishing, ISBNs and barcodes, book reviewers and publicists, distributors and printers. You'll learn how each of these players fit into the worldwide book supply chain, how they can help you to sell more books, and what they expect from you before they'll help you. I'll show you how to navigate this mysterious business littered with acronyms, peculiar old-fashioned practices, and unforeseen pitfalls so you can sell more books and enjoy greater commercial success.