Self-branding For Retail Managers

Course details

This course will help studentsunderstand who they are within the context of their retail management role, andit will help them become more effective at building a successful career. The course starts off with a generalintroduction to the concept of brand and self-brand. Section 2 discusses the four key componentsof a good self-brand. Section 3 is aworking exercise that leads students through the process of defining theirself-brand. Section 4 describes fourimportant concepts that will help students build their self-brand. Section 5 teaches students how to effectivelypromote and market their self-brand.Finally the course wraps up with a lesson on how students can evolvetheir self-brand over time. All sixsections of the course reinforce a theme that effective self-branding dependson high levels of self-awareness and authenticity.