Search Engine Marketing, Inc. I, II, III, and IV

Course details

In today’s Internet economy, understanding search is key to advancing your career or getting a job.

In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements– not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies
• Hire the right SEO consultant–and avoid the wrong ones
• Set your budget with a focus on profitability, customer acquisition, providing lifetime value

This course is designed for anyone who is a Marketing, Web, or IT professional, product manager, or content specialist.