Rhetoric for Writing and Communication Strategy

Course details

"Rhetoric" has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But "classical rhetoric" is actually the study of effective writing and speaking—and it's been around for more than 2,500 years. The proven tactics and strategies of classical rhetoric are a powerful means of improving business communications, as well as general writing and presentation skills. This class is designed for professionals in the "persuasion" businesses of advertising, marketing, sales, public relations, fundraising, lobbying, and law ... as well as for senior executives who want to communicate better with their employees and stakeholders.