- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Enhance your PR skills with intermediate techniques in media relations, event management, and reputation management, necessary for shaping public perception.
Course Outcomes:
Strengthen current management, structures, methods and techniques of PR
Create a successful PR plan
Implement plan effectively
Maximise the Return on Investment (ROI) of PR
Build strong and durable relationships with all media
Who Should Attend:
PR Managers, Executives and Assistants
Marketing Managers, Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Those who need to understand the rapidly changing media environment
Course Topics:
What you are Promoting?
PR to promote organisations vision mission and strategy
Benefits of products and services
Target messages for specific audiences stakeholders and markets
Objective measures of success: KPIs
Return on Investment: ROI
Social Media and Multimedia
Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts
Five Steps for a Successful PR Plan
Agree your objectives set targets and quantify results
Appropriate channels methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation
Media Relations
What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships
Press Conferences and Interviews
Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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