Public Relations LCCI-UK

Course details

Course Description
Our LCCI International Qualifications in Public Relations help learners to develop an understanding of the public relations concept, the multi functions of public relations and the fundamental principles applied to it, the nature, roles and organization of public relations and the key areas of media relations and media activities. They're suitable for those working or intending to work at PR agencies or in marketing departments.
 
 
Course Objectives
The aims of this syllabus are to enable candidates to develop a broad understanding in the key areas of:

• Media relations and media activities.
• Publics and the media.
• The nature, roles and responsibilities of public relations.
• The organization of public relations.
• General and specialist areas of Public Relations activities crisis PR, financial PR, corporate PR, community relations etc.
• Sponsorship and exhibitions.
• Personal development.

Updated on 17 July, 2019