Convertas Public Relation Campaign Convertas
Price: OMR 1,531

    Course details

    Objective
    • List and define PR concepts and differentiate between PR and advertising
    • Create and implement a PR plan
    • List contributions of PR campaigns to strategic management
    • Manage a crisis using PR
    • Explain the importance of organizational and corporate image
    • Measure PR effectiveness
    Outline
    PR recap
    • PR: definitions, concepts
    • Stakeholders in PR
    • The many components of PR
    • Key differences between PR and advertising
    Creating and implementing a public relations plan
    • PR plan: definition and needs
    • Characteristics of a PR plan
    • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
    • Target audience(s)
    • Goals (what we hope to accomplish)
    • Objectives (what needs to be done)
    • Key messages: simple and descriptive
    • Strategy (methods to accomplish objectives)
    • Tactics (deadlines and cost)
    • Timeline and responsibilities
    Contributions of PR campaigns to strategic management
    • PR and strategic management
    • Taking a strategic approach
    • What can PR accomplish
    • Environmental scanning
    • Internal and external environment
    • Managing issues
    Crisis management using PR
    • Defining and identifying a crisis
    • Remembering the rules in a crisis
    • Phases of a crisis
    • The disclosure principle
    • The symmetrical communication principle
    • The relationship principle
    • The accountability principle
    Importance of the organizational image
    • Public opinion (attitudes, opinions, actions)
    • Building the organizational image
    • Variables of managing the image
    • Image and reputation management
    • From identity to reputation
    • Relationship management
    Measuring PR effectiveness
    • Purpose of evaluation (output, outcome)
    • Evaluating (process and goals)
    • Matching objectives and results
    • Measurement (production, exposure)
    • Weaknesses of the traditional approach
    • Measurement techniques 
    Updated on 16 May, 2024

    Eligibility / Requirements

    There are no eligibility requirements to attend this course.

    About Convertas

    CONVERTAS is a reliable advisory firm, helping organizations develop their activities to align with their objectives adopting the best practices.

    Our trainings and workshops cover all areas of business including Management,Soft Skills and Human Resourses Management, Marketing and Sales, Accounting and Finance, Procurement  and Logistics, targeting organizations, managers and employees. Whether in-house or public, trainings are organized with the highest qualified trainers.

    Our methodology relies more on the use of audio-visual impact which is more effective than the lecture style. Presentations, videos and simulations methods have proven to be very effective for people to remember.

    Moreover, doing and teaching are the best vehicles for learning and remembering. This includes involving the trainee in the teaching process by interacting, through completing worksheets and inciting to explain and present what is acquired.

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