Public Affairs: How to Be a Government/PIO Spokesperson

Course details

Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

"TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

"TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) "The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor