Product Manager Diploma

Course details

Product Manager Diploma

Duration: 3 months

Assessment: One comprehensive practical assignment
Become a competent and strategic product manager with this fully online, flexible diploma designed to equip you with essential knowledge and skills to manage products effectively from concept to market success. Learn how to balance cross-functional roles, customer value, strategic planning, and financial oversight to drive product excellence and business growth.

Course Modules and Key Learnings:

1. The New Product Management
   Understand the evolving role of product managers in dynamic markets, including the shift towards customer-centric and agile practices.
2. The Cross-Functional Role of Product Managers
   Master collaboration across teams such as engineering, marketing, sales, and customer support to align product goals and delivery.
3. Product Marketing Planning Process
   Learn how to develop marketing strategies and campaigns that position products effectively in the competitive marketplace.
4. Customer Value Management
   Explore techniques to identify customer needs, measure satisfaction, and ensure your product delivers superior value.
5. Annual Product Planning
   Develop skills to create and manage yearly product roadmaps and plans, balancing priorities and resource allocation.
6. Strategic Product Planning
   Gain insights into setting long-term product visions and strategies that align with business objectives and market trends.
7. Financial Aspects of Product Management
   Understand budgeting, financial forecasting, pricing strategies, and profitability analysis essential for successful product stewardship.
8. Pricing Products and Services
   Learn methods to determine optimal pricing models based on market analysis, customer segmentation, and competitive positioning.
9. The Product Manager as Marketing Manager
   Embrace the dual role of managing product development and marketing initiatives to maximize product adoption and revenue.
10. Additional Topics
    Cover risk management, product lifecycle management, stakeholder communication, and agile product development frameworks.

Assessment:
Your learning will be assessed through one practical assignment that simulates real-world product management scenarios, enabling you to apply strategic, financial, marketing, and operational knowledge. Students can start their assignments from day one and complete the course flexibly upon submission.
 
  Updated on 31 July, 2025