Product Management & Marketing: Personas

Course details

Whether you work for a large enterprise or your own small business, your ability to grow revenue depends on how well you know and understand your ideal target customers. And for that, you need a persona to act as your guide. Because whoever understands the customer best, wins!

This course teaches you how to build, critique, and apply a persona for your business-to-business (B2B) marketing programs and campaigns. During the course, you'll learn how to produce high impact marketing personas using an Agile approach to engage your customers more effectively. No more guessing at which target audiences to prioritize. No more frustration in debating with colleagues about the definition of a good quality lead. No more wasted time and money spent on aiming at the wrong target.

The course takes about two hours, but you can learn at your own pace by starting and stopping the lectures based on your schedule. And, best of all, you’ll continue to reap the benefits in the years to come!

As a bonus, the course includes downloadable sample personas and a persona template so you can do your own!