PPC Advertising Strategy for all Platforms

Course details

This course will introduce you to PPC advertising from the tactical perspective of a digital marketer and the high-level perspective of an MBA. 

Learn how to:

• Plan and execute a PPC advertising campaign as an MBA would
• Executive PPC advertising across numerous channels including Google, Twitter, Facebook, YouTube, etc.
• Optimize a cost-effective PPC advertising campaign 
• Integrate PPC advertising into the overall marketing plan, marketing budget, and marketing calendar
• Evaluate advertising as an MBA would
• Outsource certain aspects of PPC advertising
• Develop a campaign that gets results

You'll also learn some essential tactics, such a keywords, negative keywords, and A/B testing.