The marketing industry is constantly evolving and now more than ever, you need to stand out in the marketplace. Showcase your expertise with AMA's Professional Certified Marketer (PCM ) program.
How important is the PCM ?
The PCM credential is a symbol of professional excellence that affirms your mastery of marketing knowledge and commitment to quality in the practice of marketing.
You will demonstrate to current and potential employers, peers and clients that you have mastered core marketing knowledge and principles. It also shows your dedication to staying informed of new developments in the marketing field and upholding the highest professional standards.
The PCM aims to measure your knowledge and application of the skills needed for professional practice.
Attaining your PCM certification brings with it many benefits:
- Heightens your marketability and provides differentiation from others in the marketing talent pool
- Demonstrates your commitment to staying abreast of the latest marketing knowledge and practices
- Indicates that you operate under the highest professional standards
- Allows you to use the PCM credential & logo for public recognition of your professional achievement
- Serves as a benchmark of your career accomplishments and as a roadmap for professional development going forward
What will I learn (topics, modules, skills etc)?
The PCM will test your knowledge and demonstrate mastery of a broad range of marketing principles, which may extend beyond those applied on a day to day basis, the key domains you will learn are:
- Domain 1: Ethical Issues Affecting the Marketplace
- Domain 2: Strategic Marketing
- Domain 3: Understanding & Targeting the Marketplace
- Domain 4: Value Creation
- Domain 5: Value Capture
- Domain 6: Value Delivery
- Domain 7: Marketing Communication
- Domain 8: Marketing Evaluation
How will I be assessed?
Assessment is done through a global competitive online exam.
Will I receive a certificate of completion?
Candidates will receive a Certificate of Attendance from Morgan International
Upon passing the examination and meeting the experience requirements, candidates become Professional Certified Marketers.
About Morgan InternationalMore than 70,000 candidates have prepared for their professional certification with Morgan since 1995 - just one of many reasons why you can be sure Morgan gives you the best exam preparation.
Here’s what you get when you partner for success with Morgan:
- Trained over 70,000 candidates since 1995 and welcome over 5000 students annually
- Present across 34 locations worldwide (Europe, Middle East, Canada and India)
- Has 325+ certified and experienced instructors and deliver 150+ review courses annually
- Offers a range of professional certification including CPA, CFA, CMA, CIA, ACCA, CSCP, SHRM CP, SHRM SCP, CDMP, DipIFR, FFAC and FP&A
- First Platinum Provider for Wiley’s IMA CMA Review
- Sole licensee for Becker Professional Education
- Awarded the SHRM Top 10 Learning System enrolments for 7 consecutive years since 2008
- Authorized partner and distributor for Schweser, PRC, AMA, SHRM, APICS and IFMA
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