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- Duration / Course length: Upto 3 Hours Start now
- Accredited by: CiQCPD Qualification Standards
- Certificates:
- Course delivery: This course is delivered in video format
Course details
Strategic marketing is a vital skill for anyone looking to succeed in business. This Strategic Marketing course will guide you through the essential steps to create a powerful marketing plan. You will learn how to analyse your market, understand your customers, and identify your competition.Throughout the Strategic Marketing course, you will explore different marketing strategies that can help you reach your goals. Each module will break down complex concepts into easy-to-understand ideas. You will gain confidence in making smart marketing decisions that drive results.
By the end of this Strategic Marketing course, you will have the tools to craft effective marketing strategies. Whether you are a beginner or have some experience, this course will enhance your skills. Join us to build a strong foundation in strategic marketing and take your career to the next level!
Learning Outcomes
- Understand the key concepts of strategic marketing.
- Develop a strategic marketing plan.
- Analyse internal and external factors affecting marketing.
- Master market segmentation, targeting, and positioning.
- Conduct customer and competitor analysis effectively.
- Create actionable marketing strategies based on analysis.
- Module 01: An Introduction to Strategic Planning
- Module 02: Development of a Strategic Plan
- Module 03: Strategic Planning for Marketing
- Module 04: Strategic and Marketing Analysis
- Module 05: Internal Analysis
- Module 06: External Analysis
- Module 07: Market Segmentation, Targeting and Positioning
- Module 08: Approaches to Customer Analysis
- Module 09: Approaches to Competitor Analysis
Eligibility / Requirements
To enrol in this course, you only need a basic understanding of English and an internet connection.
Job roles this course is suitable for:
Marketing Strategist , Brand Manager , Market Research Analyst , Digital Marketing Manager , Product Marketing Specialist , Marketing Consultant , Business Development Manager , Marketing Analyst , Sales and Marketing Manager , Customer Insights ManagerAbout IOMH - Institute of Mental Health
The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.
Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.
Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.
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