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Course details
Social Media Marketing Certification validates your knowledge of the overall understanding of Social Media Marketing & its aspectsLearning Outcomes
- Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing Mix
- Be well-versed with all key Social Media Marketing platforms - Facebook, Instagram, LinkedIn, Twitter and Snapchat.
- Learn how to create content and build an effective content plan for social media marketing platforms
- Understand how to craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing
- Leverage various tools to improve the efficiency of your Social Media Marketing efforts.
1. Introduction to Social Media
Introduction to Social Media, Facebook Marketing and content creation For Social Media
- Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
- Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
- Use free online tools to create images and Video for Social Media
- Why should marketers care about SM?
- Introduction to various Social Media Platforms
- Facebook Marketing Terminology
- Facebook Newsfeed Algorithm and key algorithm parameters
- Facebook Page Creation
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Leveraging visual content - Creating great images and Video/Lessons
- Engaging SM Content Examples & Case Studies
- Canva
- Legend
- Adobe Spark
Facebook Marketing
- Learn how to use Facebook Marketing & Facebook Ads to drive brand awareness, leads and sales for businesses and brands,
- Learn how to measure the success of your Facebook marketing efforts
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Video Best Practices
- Facebook Live
- Facebook Messenger & Chatbots
- Facebook Business Manager
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Task Week 2 :
- Create the perfect Facebook Page for Your Business
- Creating an effective strategy for building a community for your business on Facebook
Twitter & LinkedIn Marketing
- Learn how to use Twitter and LinkedIn to drive brand awareness, leads and sales for businesses and brands
- Learn how to measure the success of your Twitter and LinkedIn Marketing efforts
- Introduction to Twitter
- Twitter Marketing Terminology
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools - Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
- Introduction to LinkedIn
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- Linkedin Page Insights
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Instagram and Snapchat Marketing
- Learn how to use Instagram and Snapchat for marketing
- Learn how to measure the success of your Instagram and Snapchat Marketing efforts
- The Instagram audience
- Why Instagram for business
- Optimizing your instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Boomerang
- Analytics & Measurement
- Instagram Marketing Tools
- Instagram Ads
- Understanding Snapchat
- Snapchat for beginners
- Basic Snapchat Terminology
- Snapchat for business
- Building a following
- Driving Engagement
- Snapchat Geofilters
- Analytics & Measurement
Pinterest Marketing, SMM Tools and Creating a Successful Digital Marketing Strategy
- Learn how to use Pinterest for marketing
- Learn how to measure the success of your Pinterest Marketing efforts
- Craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing.
- Leverage various tools to improve the efficiency of your Social Media Marketing efforts.
- Understanding Pinterest
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Hootsuite
- Buffer
- Tweetdeck
- SproutSocial
- The 10-step framework for crafting a successful SM strategy
- Setting goals
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating success
Eligibility / Requirements
- No prior experience is required to take this course.
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of the English language is required to attend this course.
Job roles this course is suitable for:
Social Media Analyst , Senior Social Media Specialist , Social Media Specialist , Marketing Specialist (Google/Facebook)About Digital Vidya
Digital Vidya is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organisations.
Since 2009, over 35,000+ professionals (including CXOs) from 15,000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 3,000+ training batches from 55+ Countries.
We are official training partners of Google & Microsoft India’s and have partnerships with global giants such as Facebook, LinkedIn, NASSCOM and Vskills.
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