Public Relation Advanced Level 5

Course details

PR : Public Relations
Public Relation - Course Benefits
At the completion of this level 5 Public Relation course on public relations, learners will:
have the capacity to develop, plan, and implement effective public relations strategies
understand the intricacies of mass media and the best way to develop effective media relationships
Develop proficiency in writing public relation-related articles, speeches, press releases as well as fluency in both verbal and non-verbal communication with individuals, private and corporate bodies.
Understand the legal and ethical issues involved in public relations.
Understand how the media, public, businesses, government and corporate organizations interact with public relations.
Examine in-house public relations departments, public relations management, audience preference, media organizations, and media-public relations symbiotic relationship, commercial features or advertorials, integrated communication campaigns, employer-public relations manager relationship, core communication and public relations theories, models, strategies and purpose-driven communication in public relations.
develop their writing skills, especially with regards to creating a purposeful, highly customized, compelling and timely materials needed in the public relations such as inspiring blogs, speeches, articles, reports, letters and lots more.
Overall, learners will be equipped with both the theoretical and practical public relations skills that are suitable for the present day environment.
So don’t delay! Register for this course today!
Public Relation - Learning Objectives
The primary objective of this outstanding Level 5 Diploma inPublic Relationsis to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed Level 5 Diploma inPublic Relation course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive Level 5 Diploma inPublic Relation provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.
Over the Level 5 Diploma inPublic Relation course of 12 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.
Upon successful completion of this Level 5 Diploma inPublic Relation course, you will benefit from an array of new skills, talents and knowledge including:
How PR contributes to a brand’s wider success and performance
The risks associated with negative PR
How public opinion can be managed and manipulated in many ways
PR crises management and prevention skills
The importance of building strong media relations
Familiarity with key PR tools, materials and standards
The importance of ethics in public relations
Exceptional communication and time-management skills
The confidence to work in PR at the highest level
Public Relation - Course Outline
This intensive yet digestible Level 5 Diploma inPublic Relation is delivered across 12 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.
Introduction to Public Relations
Concepts of Public Relations
Management and Organisation of Public Relations
Public Relations as Planned Communication
Public Relations Tools & Methods
Production of Public Relations Material
Corporate Public Relations
Media Relations
Internal Communications
Issues Management and Public Affairs
Crisis Management and Public Relations
Ethics and Professionalism in Public Relations Updated on 20 April, 2021 - Read Less